Data enrichment is the process of enhancing existing data by adding more information to it. Sales teams often use data enrichment to improve their prospecting, helping them identify high-quality leads and convert them into buyers. And data enrichment tools play a crucial role in simplifying this process.
If a picture is worth a thousand words, then a video is worth a million. Let’s show you a snippet of how data enrichment operates. Imagine you want to reach out to Kevin Scott, CTO of Microsoft. You have his LinkedIn, and this is where the data enrichment tool steps in to help you find his contact details. (In case you wonder: as reaffirmed by US courts in 2022, scraping public LinkedIn profiles is legal).
Let’s use Sapiengraph to demonstrate this process of data enrichment. Sapiengraph is a Google Sheets add-on that uses custom Google Sheets formulas to enrich the data.
As you can see, data enrichment tools can help you grab the data you need to streamline the prospecting process. There are plenty of data enrichment tools available. So the real question is: how do we choose the right one?
To identify what you are looking for, we can break some points down.
Data accuracy
Inaccurate data can lead to targeting the wrong people, resulting in wasted resources and missed opportunities. Therefore, it's safe to say that after identifying your objective, this is the most important aspect to consider when selecting a data enrichment tool.
Budget
Let’s be honest: data comes at a cost. There's no such thing as completely free data enrichment tools. Even if labeled as free, they typically come with limitations, such as restricted data pools or infrequent updates, or may just offer free trials.
Most data enrichment tools provide various pricing plans based on the volume of data required and additional features like outreach capabilities or integration with external tools. If you are on a tight budget, our suggestion is to focus on the volume of data you need to get and use some extra tools to help you do the management or outreach.
Ease of use
Sifting through vast amounts of data can be exhausting. Data enrichment should streamline the process, enabling you to identify higher-quality leads. Your primary focus should be on maximizing lead generation and enhancing networking management. Therefore, consider an intuitive tool without a steep learning curve when selecting the ideal data enrichment tools.
Now you know the important aspects to look into. Let’s dive into the 6 data enrichment tools we’ve tested.
| Data enrichment tool | Overall | Data accuracy | Pricing | Ease of Use |
|---|---|---|---|---|
| Sapiengraph | 🌕🌕🌕🌕🌗 | 🌕🌕🌕🌕🌗 | 🌕🌕🌕🌕🌕 | 🌕🌕🌕🌕🌕 |
| apollo.io | 🌕🌕🌕🌕 | 🌕🌕🌕🌗 | 🌕🌕🌕🌗 | 🌕🌕🌕🌕🌗 |
| Kaspr | 🌕🌕🌕🌕 | 🌕🌕🌕🌕 | 🌕🌕🌕🌕🌕 | 🌕🌕🌕🌕🌕 |
| Lusha | 🌕🌕🌕🌕🌗 | 🌕🌕🌕🌕🌗 | 🌕🌕🌕 | 🌕🌕🌕 |
| Clearbit | 🌕🌕🌕🌕 | 🌕🌕🌕🌕 | 🌕🌕 | 🌕🌕🌕 |
| 6sense | 🌕🌕🌕🌕 | 🌕🌕🌕🌗 | 🌕🌕🌕🌕 | 🌕🌕🌕 |
Sapiengraph: Easy to use. Ideal for SMEs and individuals
Overall rating: 🌕🌕🌕🌕🌗
You’ve already seen the clip of how to use Sapiengraph’s custom Google Sheets formulas to enrich data. Let’s explore this data enrichment tool further to see what else it can do.
But first, make sure you have installed this Google Sheets add-on and browser extension (see here: why do I need a browser extension?)
Other than finding the personal contact details, Sapiengraph can enrich the company data you want. Let’s say you work for a VC and want to identify the potential companies to invest. We need to understand the funding types of our prospects first.
We can use the formula:
=SG_COMPANY_FUNDING("https://www.linkedin.com/company/microsoft/","funding_type")
And the result will show up.
With the custom Google Sheets formulas, you can build and customize your tracking sheets by yourself, giving you high flexibility to manage your prospects.
If you don’t want to build the tracking sheets from scratch. Sapiengraph also offers free Google Sheets templates that you can copy and use immediately.
Pricing
Sapiengraph’s free plan offers 100 credits and 100 formulas. Each piece of data uses one credit or more, depending on the data you want to scrape.
If you run out of credit or want more formulas, you have to subscribe to an annual plan. The first tier plan, Lite, starts at $49 per month. Lite offers 12,500 credits and 12,500 formulas per month if you choose to be billed monthly, and 175,000 credits per month if you choose to be billed annually.
Apollo.io: combination of data enrichment and sales outreach
Overall rating: 🌕🌕🌕🌕🌗
Apollo.io is a seamless data enrichment tool integrated with an outreach feature. With just one platform, you can obtain contact details and initiate email sequences, saving you the hassle of toggling between multiple platforms.
Suppose you want to connect with the sales director in SMEs within the Tech industry in California. In Apollo.io, go to search, and you can use the filter on the left-hand side to narrow down the list.
Once you've compiled your list of prospects, the next step is to create an effective email sequence. One of the appealing features of Apollo.io is that you can even create email content with AI. And we’d like to point out that the content looks pretty good.
However, our testing revealed a bounce rate exceeding 30%, which is relatively high. And some discussions in various forums indicate that other users encounter similar issues. There is room for improvement regarding data accuracy.
Pricing
Apollo.io offers a free plan with 10,000 email addresses per month and allows you to send out 250 emails a day. This sounds nice, but you cannot reply to emails. The Basic plan, which is the first tier of the paid plan, doesn’t offer email replies either.
This means if you want a complete suite of both data enrichment and email management, the Professional plan is a better option. The Professional plan is priced at $79 per month, billed annually.
Kaspr: LinkedIn Chrome extension for pulling contact details, with some risks
Overall rating: 🌕🌕🌕🌕
Kaspr is a LinkedIn data Chrome extension that allows you to find B2B contact details. It’s very easy to use. Just sign up, install the Chrome extension, and go to the profile you want to enrich on LinkedIn. The details will show up.
You can save the leads and they will appear in the dashboard.
However, Kaspr seems unable to display company data. We tested several companies, both large and small, but the outcome remained consistent. Another point worth mentioning is that after using the Kaspr Chrome extension for some time, LinkedIn might flag your activities as suspicious. Despite its convenient features, there's a risk of getting blocked by LinkedIn.
Additionally, Kaspr doesn't support personal email sign-ups. So, if you're an individual looking to enhance your LinkedIn network management with data enrichment, it's not an option.
Pricing
Kaspr provides a free plan with 5 phone credits, 5 direct email credits, and 10 export credits. If you want to access an unlimited contact email list, you can invite 3 of your colleagues (in other words, 3 emails with the same domain). The starter plan costs $49 per month, billed annually. This plan offers unlimited B2B email credits, 1,200 phone credits, 60 direct email credits, and 3,000 export credits.
Lusha: its Chrome extension is almost seamlessly integrated with its platform
Overall rating: 🌕🌕🌕🌕🌗
Lusha is a data enrichment tool that allows you to access data either by searching within its platform or using its Chrome extension on LinkedIn. Similar to Apollo.io, it provides an email sequence feature, enabling you to effortlessly connect with leads without switching between platforms.
What stands out most about Lusha is its Chrome extension. It integrates seamlessly with its platform and email sequence functionality. When you discover a lead on LinkedIn, not only can you save it to your list, but also instantly add it to an email sequence to automate the outreach process.
When we tested Lusha, we found that Lusha has quite an extensive database regarding phone numbers.
Pricing
Lusha offers a free plan that allows you to access 50 emails and 5 phone numbers. The first tier of the paid plan is Pro, which offers unlimited email address access and 480 phone numbers. Pro plan prices at $36 per month, billed annually.
Clearbit: many tools to help you analyze your enriched data
Overall rating: 🌕🌕🌕🌕
Acquired by Hubspot in 2023, Clearbit is a data enrichment tool powered by AI. Based on your website and industry, it can suggest the ICP for your business.
Clearbit offers a Chrome extension called Connect. With the extension, you can search the contact leads either in your Gmail or when you browse the company website.
With the database, Clearbit also offers some other tools that can help you analyze your business potential, such as its own Total Addressable Market Calculator. You can use it to estimate and set your target.
Now that Clearbit is part of the HubSpot family, HubSpot has become the only CRM option if you want to enrich your data through Clearbit, giving you less flexibility. The other drawback is that with so many tools to utilize, it’s hard to seamlessly integrate all of them at once.
While utilizing Connect, their Chrome extension, to identify a contact lead, the option to save it is unavailable. Your choices are limited to either composing an email directly or copying the email address into your database.
Pricing
Pricing is not available on the website. The only option is to get in touch with the sales.
6sense: intent data for identifying potential customers
6sense is a data enrichment tool that emphasizes marketing and sales data integration. You can search the contact details you want based on the company size, location, industry, and job titles, to name just a few.
6 sense also offers a Chrome extension which allows you to discover the contact information of LinkedIn profiles. You can add the data to the list in your account, or export it. Please note that you can only export the data to your connected CRM tool in paid plans.
You can also find the company details. But most of the data is unavailable unless you pay.
What 6sense takes pride in is its intent data. In other words, their AI-powered tools can send signals to help businesses identify higher-potential buyers and the intent keywords buyers use. However, access to this feature is limited to paid plans.
Pricing
6sense offers both individual and business plans. The pricing for the business plans is not available on their website so you need to contact their sales team.
For individuals, it offers a free plan with 50 credits per month that you can enrich the data and start prospecting for your business. If you want more credits, the paid plan for individuals is priced at $39 per month, with 50 additional credits per month, technographic, and filters for revenue and funding in its search function.
The best data enrichment tool for you
We've highlighted some of the top contenders in data enrichment, each offering unique features and capabilities to suit various needs. Keep in mind that, no data enrichment tool is perfect. The tool that best aligns with your specific requirements and budget is a good choice. The only thing that shouldn’t be compromised is the data accuracy. After all, if the data is not accurate, it will not help whatever you want to achieve.
For further assistance or inquiries:
* Email us at [[email protected]](mailto:[email protected])
* Chat with us directly via [our homepage](https://sapiengraph.com/)
