UserGems Vs Sapiengraph - Full Review And Comparison

Did you know it costs around $1,500 per month with a 12-month contract to track job changes with UserGems? Believe it or not, it costs you just $299 per month with Sapiengraph, or the API behind it, Proxycurl.

To be fair I work for Sapiengraph. But I understand it can be hard to decide which tools are right for monitoring job change and promotion. That said, in this article, I aim to compare the two and give you a better idea of what will work best for you.

TLDR

*Sapiengraph's pricing for tracking beyond 20 profiles has not been determined yet. Until it is determined, you can track as many profiles as you like for free.

Core business

UserGems helps businesses track and capture buying signals, and automate workflows with AI assistance.

Sapiengraph is a Google Sheets extension that lets you use custom spreadsheet formulas to enrich and pull fresh B2B data on people or companies. You can also track job changes and promotions automatically, for free.

Features

Usergems and Sapiengraph both help with sales intelligence and lead generation, but take different approaches.

UserGems focuses more on tracking buying signals and behavior and automating workflows. Some of the signals it tracks are past champions, news, and funding. Its automated workflows include updating CRM and sending notifications in Slack. Also, UserGems has a CRM integration which Sapiengraph doesn’t have.

Sapiengraph is all about data enrichment and job change tracking. Data enrichment features include finding email addresses, a person’s professional title, company size, and getting a company’s employee list.

UserGems's features

Past champions

Past customers are 3x more likely to become repeat buyers. Yet most businesses overlook over 85% of these hottest sales leads. UserGems lets you know when your past customers change jobs so you can reconnect with them at their new companies.

New hires and promotions

New executives are 2.5X more likely to convert within their first 3 months. This feature lets you instantly know when your target companies hire or promote new executives matching your ideal customer profile (ICP).

Champion referrals

84% of buyers start looking for products through referrals. This feature shows you where your best customers used to work so you can request an intro to their old companies.

Intent data

You can find out who might be interested in your business. UserGems help you spot signals from various sources such as search queries, downloading your product’s resources (whitepaper, ebook), job postings, social media interaction, website technology used, and more.

Website visitors

You can spot who's ready to buy on your website from signals such as long session times, multiple page views, and visits to the pricing page.

Gem AI

UserGems also has its own AI called GemAI. It learns your ideal customer profile (ICP) and buyer persona and then:

1. Suggests the best companies that are likely to convert
2. Recommends relevant email messages

Workflow builder

UserGems allows you to create automatic workflows to assign owners, tasks, and alerts. This way, your team knows exactly how to handle each signal.

For example, one of your target companies has new funding. The workflow builder automatically updates the funding information in your CRM, sends Slack notifications to your sales team, and marketing teams, and delivers personalized emails to the target company with GemAI’s suggestions.

Workflow library/playbook

If you don’t want to create a workflow from scratch, UserGems has created a library of proven signal-based workflows (aka playbook). You can use them as-is or tweak them to fit your business needs.

Reports & analytics

With reports and analytics, you can see how each signal drives pipeline and revenue growth, helping you spot ways to improve. You’ll also get weekly and monthly email updates that show your team's performance and how it affects your sales pipeline. This way, you always know what's working and where your team can do better.

Sapiengraph's features

Track job changes and promotions (Free)

Research by Gartner reveals that 99% of B2B purchases are driven by organizational changes. It usually occurs when companies hire new executives. Also, 84% of B2B decision-makers start their buying journey with a referral.

So, this feature will notify you when your prospects or past buyers change jobs or get promoted, for free. This prevents you from missing selling opportunities and also opens up the chance to ask your past buyers to introduce your product to their new companies.

Here's how you can monitor them with Sapiengraph:

1. Once you have added the Sapiengraph Chrome extension and signed up for an account, you will see a button on LinkedIn profiles that you can click to track.

2. If there are changes, you will be notified through email and your Sapiengraph account’s dashboard.

Enrich people or company’s data

You can get more data about your prospects or customers to better personalize your marketing efforts. This helps you build a targeted ICP based on previous data and create more effective marketing messages to stand out from competitors.

Some of the information you can find are:

• Country, city, and state
• Occupation
• Headline and summary of the profile
• Social media profiles (Github, Facebook, X (Twitter))
• And more

Find email address

Cold email isn’t dead, if you do it right. Sapiengraph helps you find verified personal email addresses so you can guarantee your message arrives at the intended person.

Find phone number

You can find personal phone numbers for your cold calls campaign.

Reverse email lookup

Prospecting or hiring? Just input someone's email and you’ll get their LinkedIn profile. With that, you can use other formulas such as Person Lookup and Person Search to find more info about them such as their full name, job title, company, work history, and more!

Get a company’s employee list

This is perfect for talent poaching. With Sapiengraph, you can pull up a list of employees from any company based on their roles. Plus, you can enrich the employees’ data with other formulas to find more info such as their email addresses.

Find people based on role & company

You can search for a specific group of people by their job titles and industry, and even filter by specific companies. This targeted approach saves you time by quickly narrowing down your search to the most relevant profiles.

Check out all the other Sapiengraph formulas.

Target Audience

UserGems is for marketing, sales, and RevOps (revenue operation) leaders in enterprise companies who want to improve their organization's sales.

I’ve talked to a UserGems staff and he said it’s because the lowest required budget to use UserGems is $1500/month. He also said that to see positive ROI with UserGems, you need to have over 5000 customer contacts or over 4000 companies to track.

He also said that the head of sales will not approve any deals with teams that don't have a Sales Engagement platform. It’s because UserGems won’t be able to work unless you have Outreach, Salesloft, Marketo, or Hubspot to send out emails.

Sapiengraph is for individual sales reps, recruiters, and small to medium companies without/insufficient technical employees.

This is because Sapiengraph is friendly to non-technical people and the software doesn’t require a complex set-up procedure. You only need Google Sheets, nothing else. Since it’s on spreadsheets, you can pair Sapiengraph formulas with various advanced formulas, create customized automation, and more. The possibilities are endless.

You also don’t need a big budget because there are free trial and Lite plans ($49/mo).

Data source

UserGems tracks job changes and other buying signals using LinkedIn and other public sources. They have their own algorithm to help find the most relevant contacts and job changes for you.

UserGems also tests and verifies email addresses to keep your bounce rate under 5%. Your contacts and accounts are also updated every two weeks and monthly to ensure you'll never miss sales chances or churn alerts.

Sapiengraph is partially powered by LinkDB, our database of over 487M+ public LinkedIn profiles, and enriched with additional public data sources. This is to ensure complete and whole information from multiple sources.

Sapiengraph also provides fresh data. It considers a fresh profile as any result scraped within 29 days. In many cases, however, this can even be scraped live. Therefore, Sapiengraph can guarantee that your data will be less than 29 days old.*

*Fresh profile scraping is sold separately. Learn more about Sapiengraph’s fresh profile scraping.

Pricing

UserGems price is customized based on how many contacts/accounts you're looking to track. The lowest starting price is $1500/month and you also need over 5000 customer contacts or over 4000 companies to track.

In other words, the more targets you have, the more expensive the price. You can book a demo or chat with their customer service for more information.

Although Sapiengraph has a custom enterprise price plan, it also offers the standard monthly and annual credit subscription plans with a fresh profile scraping add-on. No contracts. No hidden fees. Starts from $49/month.

See Sapiengraph's full pricing plans.

Legal compliance

UserGems and Sapiengraph are CCPA, GDPR, and SOC 2 compliant. So, you can use both worry-free.

• CCPA (California Consumer Privacy Act) is a data privacy law that protects California residents' personal information.
• GDPR (General Data Protection Regulation) is a data protection law for the European Union.
• SOC 2 (Service Organization Control 2) is an auditing procedure for service providers storing customer data in the cloud.

Key takeaways

The choice between these two depends on your needs - whether you prioritize relationship-based sales intelligence (UserGems), or detailed data enrichment (i.e. contact information, job changes) and broad search capabilities on a familiar Google Sheets interface (Sapiengraph). Both are great tools!

But if you don’t want to spend $1500/month to track job changes, sign up for Sapiengraph to track for free. You’ll also get 100 free trial credits so you can explore our Sapiengraph formulas firsthand.