7 Apollo.io Competitors & Alternatives: Features and Reviews

Undecided about which sales tool to adapt to your sales flow? Still considering integrating Apollo.io into your workflow? After scouring the internet, here are some of my tool-sense (two cents, haha). 

Apollo.io has been raved about by users on platforms like TikTok and YouTube. They’re dubbing Apollo.io as a “powerful way to find new customers and elevate your lead generation efforts”.

However, is that really the case?

Well, you’re reading this article, aren’t you? Maybe you’ve got an indisputable gripe with one of their features, or you want to do some thorough research to validate your purchase. I’ve got you. 

Overview of Apollo.io

Apollo.io is a sales intelligence platform with vast lead data beyond the typical demographic and firmographic data. Users can gain key insights such as intent data, employee trends, and more.

Apollo.io Features:

• Comprehensive Lead Database

Apollo.io hosts more than 250 million leads, not a bad option for businesses that prioritize contact gain. They consistently grow their database through public data crawling, third-party providers, and its 2 million data contributor network, where users share information about their business contacts.

• Advanced Search Filters

Apollo.io allows you to focus on your target demographic, industries, and company sizes with detailed filtering, so you can fine-tune your prospecting. 

If you navigate to Search > People/Companies, you can see advanced filters for technologies used, number of employees by department, funding, year founded, revenue, Alexa rank, job postings, buying intent, and more. 

• Personalized Sales Outreach Sequences

When you have thousands of customers and prospective sales, you have to customize your email for buyers at different stages of the B2B sales pipeline. Apollo.io’s personalized outreach sequencing lets you do just that.

Why people like using Apollo.io:

Even though Apollo.io may have let you down somewhere, let's talk about what's working. The more I know about what you love, the better I can recommend you a suitable Apollo.io competitor.

Integrated Sales and Marketing Tools

Apollo.io combines lead generation, email sequencing, and CRM integrations in a single platform.

Their built-in outreach campaign tracking and management tools reduce the need for multiple platforms. Their engagement tools include meeting scheduling, email sequencing, and phone call dialers– all to help companies centralize their sales processes.

Integrated with Other Platforms

They integrate with CRMs like Salesforce, HubSpot, and Pipedrive for smooth data synchronization. More importantly, they support LinkedIn integration to enhance prospecting workflows directly from LinkedIn. 

Apollo.io allows you to connect to LinkedIn with their “sequences” feature. Users can store a contact's personalized information, set reminders to engage with prospects, refine messaging, and A/B test emails to increase engagement rate. 

Affordable Pricing for Startups and SMBs

With prices ranging from $0 to $149 per user each month, Apollo.io’s competitive pricing plans cater to small and medium businesses, which is great value for teams on limited budgets. 

Why Look for Apollo.io Competitors?

Apollo.io presents itself as an “all-in-one” solution, but as do all tools, they have their shortcomings.

And yes, receipts people! 🧾 I've added screenshots of some reviews to prove I didn't make these reasons up.

Just a simple search on the internet reveals that Apollo.io has a questionable technical support team that recommends users to “create multiple email accounts to hack a solution for the problem”. Not the best look for the product and the team.

Data Quality: “Average”

Former Apollo users on Reddit question why people are still working with Apollo.io as they felt “data is very average quality”, and ‘verified’ email addresses end up bouncing, or are outdated.

Ease of use: Learning Curve for Advanced Features

The basic features of Apollo.io's interface are generally user-friendly, but the same cannot be said for advanced features like sequences and analytics.

G2 reviews mention that it may take some time for new users with less experience to acclimate to Apollo.io’s interface.

Customer Support: Limited, hits an AI wall

Apollo.io’s customer support can be slow to respond, with limited options for real-time assistance for pressing issues.

On the Apollo.io support page, users have to navigate past the AI wall for human assistance. The transfer to a human customer support agent eats up precious time.

My Basis of Comparison

This is how I’ll be pitting all the Apollo.io alternatives I found against each other, based on reviews from G2, Trustpilot, and Reddit. These seem to be what people care about the most:

Ease of Use - Interface

A clean and intuitive user interface makes all the difference when using any tool. Nobody wants to waste time figuring out how to do something that should be simple, or scour the internet for guides.

Intuitive design means that users of all levels of technical proficiency can use and navigate the platform with ease.

Data Quality - Lead Generation

Everyone claims to provide the best leads, but how would you know if they actually do?

Quality leads and good data are the roots of any outreach campaign. It's not about quantity alone, but of accuracy, relevance, and reliability.

The definition of "good quality" varies based on the type of leads you’re looking for, but I’ve aggregated all user opinions I’ve read to give a more comprehensive overview.

Integration with Other Platforms

It’s common for sales reps to work with a variety of tools and platforms to communicate with leads.

A sales tool that integrates well with other platforms doesn't just save you time; it means smoother workflow and a more cohesive outreach strategy.

The better the integration, the easier it is to tap into the full potential of your network and resources.

Customer Support

Let's face it: issues will crop up with any piece of software. However, the real question is if one is just left high and dry to figure things out, or whether there’s a decent support team to take you through it.

Just knowing that assistance is only one message away can provide peace of mind and value as a user.

Pricing

Different teams have different budgets, but do these Apollo.io competitors provide a comparable package at the right price?

If they’re asking for a higher price, the features have to beat what Apollo.io has to offer.

Apollo.io Competitors 

This is what you're here for. Since Apollo.io has many, many, many features under its belt, I've opted to do a feature-by-feature comparison, so you can choose a competitor that is best suited for your needs.

Best for Comprehensive Lead Database

Sapiengraph

Let me start off by saying that I am from Sapiengraph, so I may be biased.

Sapiengraph provides you with the information you need to get a clear view of your ideal customer profile. Whether it's fine-tuning a marketing campaign or improving outreach, Sapiengraph arms you with lead data to make smarter, more confident decisions about the prospects you're connecting with.

Pros of Using Sapiengraph:

• Data Quality: Comprehensive Lead Database & Advanced Search Filters

Sapiengraph has Prospector, a search tool with access to a dataset of over 500 million companies and individuals. You can find prospects through individual data points like contact information, skills, employment history, and links to social media.

Or, you could find company data, with data points like funding amount, company size, city, and more.

Using those 44 advanced search filters, sales teams can narrow down prospects by attributes and build quality lead lists for outreach. You're also able to export these leads' profiles as CSVs.

• Integrations: Data Enrichment on Google Sheets

While the Prospector gives you a full profile, Data Enrichment Spreadsheets makes it possible to customize what information you want to pull (e.g. only emails, only first name, only current job title, etc) – you can build personalized lead lists according to your needs.

Plus, all that data scraping and enrichment happens within Google Sheets, something any sales rep is familiar with.

• Data Quality: Keep Tabs on Prospects Frequently

Where Apollo.io relies on being an all-in-one sales platform, Sapiengraph focuses on understanding who your audience is, making it ideal for businesses prioritizing audience connection over sheer volume.

Sapiengraph has the Job Change Monitor, which salespeople can use to gain new leads – if their PIC is employed at a new company, they can pitch their product to their PIC’s new workplace. Or, they can ask for a connection to continue the working customer relationship.

Job changes are tracked regularly and you get notified via email and on the Sapiengraph dashboard when a change is detected.

• Customer Support: Round-the-clock

Support is available via chatbot and email. Though not 24/7, support is available during two timeslots to accommodate international users.

• 9 AM–5 pm CST
• 8 PM–4 AM CST

Someone's out there waiting to answer your call. Plus, support queries are answered by real, breathing customer support agents.

Cons of Using Sapiengraph

• Integrations: Mainly Focused on Data

Sapiengraph is focused on providing fresh data on your potential customers.

While we have free Google Sheets templates covering different business use cases for our lead data, Sapiengraph lacks other features like email sequencing, dialers, or email personalization. 

• Ease of Use: Learning Curve for Advanced Features

Sapiengraph's Prospector and Job Change Monitor are relatively straightforward to use, but some users may feel overwhelmed by the depth of Sapiengraph’s custom Data Enrichment Spreadsheet formulas.

This may be especially so for users unfamiliar with data-driven tools, but helpful tutorials and support resources are right there to make the transition smoother.

After a couple of tries and tinkering with the sheets, you will be a master in no time.

• Pricing

Sapiengraph offers a wide range of plans for interested users, ranging from $49 to $3,798 per month.

The annual subscriptions billed monthly are much cheaper compared to its monthly plans. It starts from $49 per month and provides more credits compared to Apollo.io. However, some might be turned away by the need for a 12-month commitment. 

Apollo.io vs Sapiengraph?

For companies that are looking for tools to sweeten lead information and get fresh updates, Sapiengraph is the way to go.

For those who are interested in testing out Sapiengraph’s tools, register now to receive a free trial worth 100 credits (it doesn’t hurt to give it a shot!)

Lusha

Lusha delivers high-quality, verified B2B contact information to sales and marketing professionals.

They’re used by prospecting and outreach teams that require quality details like emails and phone numbers directly from sources such as LinkedIn.

They have a browser extension, CRM integrations, and data privacy compliance.

Pros of Using Lusha:

• Ease of Use: User-friendly

Lusha is favored because their interface is easy to use – finding and adding contact details is simple and requires less effort.

Lusha's browser extension makes the process quite efficient during prospecting, as you can directly access contact details from platforms like LinkedIn without having to actually switch tools.

Data Quality: High Accuracy, Reportedly

Lusha invests a lot in providing verified, high-quality contact details. In fact, it is designed for professionals working in sales and marketing outreach.

Lusha also offers their users new and updated information on leads. Intent data on leads is refreshed as early as weekly, as per their integration with Bombora's proprietary intent data.

Their job change filter detects job changes within 60 days, 90 days, 9 months, or 1 year. Though other competitors track job changes within 30 days, Lusha's is still decent for sales outreach.

• Pricing

Lusha’s prices range from $49 to $79 per month per user. The price increases depending on the amount of credits you pick.

Just looking at their lowest tier plan, Pro, it gives you up to 800 emails or 200 phone numbers a month. At this maximum amount of credits, it would realistically cost $245 per month.

Some of Lusha’s users feel that the price point could be lower, but also mention that the “ROI pays for itself”. Since most users have no qualms about the price, this puts their pricing in the neutral range.

• Customer Support: Timely Support 

Lusha provides customer support to users facing wrongful credit usage, creating a good experience for its users while retaining loyalty for their timely support.

• Integration: Perfect with CRM

Lusha integrates with most CRM tools: Hubspot, Pipedrive, Salesforce and more.

This allows a direct flow of data from Lusha to your existing CRM database, making your workflow smoother.

Cons of Using Lusha:

Data Quality: Inadequate Data for Certain Regions

Although there were many good reviews about the accuracy of Lusha’s data, others mention that certain markets or industries are poorly represented, which results in stale or wrong contact information.

Apollo.io vs Lusha?

Lusha is remarkable for quickly accessing verified contact information like emails and phone numbers. They are one of the best in terms of LinkedIn integration, helping you get B2B contacts without much hassle.

You can make your outreach easier by finding and connecting with the right people through their user-friendly interface. It’s a straightforward solution if you're looking for reliable data with minimal effort.

RocketReach

RocketReach is a B2B contact intelligence platform that can help you find accurate email addresses and phone numbers for your ideal prospects.

You can find verified direct-dial phone numbers, work and personal email addresses, social media accounts, and additional contact information.

Pros of Using RocketReach:

• Data Quality: Lookalike Prospects

You get access to one of the largest databases in the market with over 700 million personal profiles, 60 million company profiles, 330 million emails, and 150 million phone numbers. RocketReach’s AI will help you find prospects similar to the ones you have previously saved, saving a lot of time and effort on your end.

• Ease of Use: Easy to Grasp

User reviews mention that RocketReach is easy to grasp. For those who are slower with technology, their customer service team is said to be helpful when solving your problems.

Cons of Using RocketReach:

• Pricing

RocketReach offers 3 plans for users, starting from $70 to $300 a month for individual plans. Individual plans come with unlimited lookups, but are capped by exports.

Team plans range from $83 to $207 per month per user. There is a cap on lookups, but they have added features like administrative controls, and bulk lookups.

However, many users on G2 mention the higher price point for RocketReach, causing it to be one of their cons.

• Data Accuracy: Sometimes Inaccurate

Although RocketReach provides you with search filters to extract information for your lead list, you might have to check them for accuracy. Yet, this does not fully faze its users as they believe that other similar platforms might face the same issue.

• Customer Support: Lack of Responsiveness

Reviews on customer support are mixed. Although they initially had great customer support, it seems there have been complaints recently, with some mentioning that their customer support team is unresponsive and requires prompting.

• Integration: Occasional Errors 

As mentioned in the “Customer Support” review above, there were users facing integration issues between RocketReach and other platforms, causing a rift between the two systems.

Apollo.io vs RocketReach?

Although Apollo.io may be the choice you go for when considering the price point of RocketReach, the ease of use and lookalike prospects of RocketReach offers users a unique and simple experience. 

Best for Email Personalization

lemlist

lemlist simplifies finding and communicating with buyer-ready prospects. They help drive multichannel campaigns through their huge database and advanced personalization features.

Their email deliverability feature ensures that your emails arrive in your prospect's inbox, which makes them an effective outreach and customer engagement platform.

Pros of Using lemlist:

• Ease To Use - Interface

lemlist presents easy access to campaigns, analytics, and other tasks that are scheduled for the day. Users can unsubscribe clients from campaigns easily via the dashboard. Their features include creating email campaigns, setting up follow-up steps, and integrating with other tools like HubSpot to make your workflow smoother.

lemlist also provides email templates for users to make crafting cold emails easier, streamlining the process for quick set-up. 

• Customer Support: “Blown Away”

Apart from lemlist’s interface, users also loved their customer support as they are quick and amazing. Their timely customer support and fast responses serve as a cushion of confidence when users face difficulties or issues with the platform. 

• Integration: CRM and More

lemlist integrates well with platforms such as HubSpot, Seamless.ai and LinkedIn, so you can add it to your current workflow easily.

Cons of Using lemlist:

Many users shared their experiences via Reddit and G2. Here are some that caught my attention.

• Data Quality - Lead Generation

One user on Reddit shared that lemlist’s claims on “GDPR-compliant outreach campaigns” are not transparent with users when questioned. 

Pricing

lemlist offers new users a 14-day free trial, with their price ranging from $39 to $159 per month. Professionals should consider the Multichannel Expert or Outreach Scale package to utilise the extensive features lemlist has to offer. 

However, users have shared that such prices are deemed expensive as there are alternatives offering similar features for a lower price. There is also the need for additional credits to utilize services such as “Email Validation”. When compared to Apollo.io, lemlist is priced slightly higher due to its additional credits option, but without the freemium option. 

Apollo.io vs lemlist?

After reviewing lemlist, it seems that Apollo.io holds a candle above lemlist simply for its price point as it offers a freemium option, allowing smaller businesses to hop on their platform without breaking their bank. However, lemlist provides a higher degree of email personalization while providing amazing customer services that are lacking from Apollo.io’s AI Wall.

Saleshandy

Saleshandy is a cold email lead generation tool with a vast database (700M+ B2B contacts from over 60M companies) and robust automation capabilities. You can find prospects matching your ideal customer profile (ICP) and reach out to them with highly personalized cold email sequences.

Pros of Using Saleshandy:

• Ease of Use: Email Personalization

You can make your outreach more engaging and relevant to your prospects by using Merge Tags, Spintax, and Variable Tags.

• Ease of Use: Easy to set up

For those who are new to sequencing, Saleshandy makes it quick and easy through their tips and tricks.

• Customer Support: Responsive

They are also quick and helpful with their customer support, now you can rest easy knowing someone has your back!

Cons of Using Saleshandy:

• Pricing

Saleshandy offers the above pricing plans for Email Outreach, ranging from $36 to $299. Unlike other mentioned brands, Saleshandy only offers a 7-day free trial. With a shorter free trial, you have less time to explore their tools to determine if this is the one for you.

Apart from email outreach, Saleshandy also offers B2B lead outreach with the above packages, ranging from $39 to $329. If you want both starter packages, you need to fork over $75 per month, which can feel a bit steep for some startups. 

• Integration: Better if More

Some users hope to see more from Saleshandy’s integration with other CRM tools while some mention its inability to integrate with Apollo.io. This means that users have to manually enter information from Saleshandy in their CRM, wasting time and effort.

Apollo.io vs Saleshandy?

Compared to Apollo.io, Saleshandy is simpler to learn and use. They have many features to help you automate your cold emails, improve deliverability, and manage prospects. On top of all these, their personalization brings you flexibility and room for creative output.

Best for Sales Engagements

Snov.io

Snov.io is a comprehensive sales and lead generation platform designed to streamline business growth. They offer tools for email prospecting, such as email finder and verifier, helping users discover and validate leads effortlessly.

The platform also includes a robust CRM, tools for email drip campaigns, and detailed analytics to optimize outreach strategies. By automating repetitive tasks and enhancing lead management, Snov.io supports businesses in building efficient, scalable sales processes.

Pros of Using Snov.io

• Ease of Use: Email Finder

Finding emails is simpler with Snov.io’s Email Finder Chrome Extension. Users can now look for an email address anywhere as it is compatible with company websites, Google, Yelp and Twitter.

• Customer Support: Amazing Responsiveness

Snov.io is known to provide excellent customer service as seen from a reviewer on G2. The customer support team is mentioned to be always responsive, helpful while going the extra mile to assist users.

• Pricing: Competitively Priced

Snov.io offers plans from $0 to $738 per month, with the option to customize the Pro Plan to suit your needs. The Pro Plan differs depending on the amount of credits necessary for your business model. 

Its managed service starts from $3,999/month, where they run all your email and LinkedIn outreach campaigns for you. Steep, but it's hands-off after all.

• Data Quality: Valuable Insights on Email Analytics

Snov.io provides users with analytics and insights that can be implemented into campaigns and other outreach purposes. As such, they ensure that you receive the data you need for refining strategies for your campaigns.

• Integration: CRM

Seamless syncing with CRM platforms and email clients allows for a smooth and efficient lead outreach process. You can also organize and track leads, manage accounts, log emails and calls, schedule follow-ups, share notes on customers, and report on sales progress with Snov.io.

Cons of Using Snov.io:

• Ease of Use: Overwhelming Interface

Although their interface can be overwhelming, the tutorials and customer support from the Snov.io team makes the learning process smoother.

Apollo.io vs Snov.io?

With their competitive pricing and valuable analytics insights, Snov.io serves as a strong competitor. Most users praise Snov.io for their seamless integration and amazing customer service which are purported to be better than Apollo.io.

Klenty

Klenty is a powerful sales engagement platform that helps teams automate outreach and boost productivity.

A standout feature is its Call IQ, which gives you advanced call analytics and insights to improve sales conversations. Call IQ enables teams to record, analyze, and optimize their phone interactions, offering actionable feedback to enhance performance.

Combined with features like multi-channel outreach and workflow automation, Klenty empowers sales teams to close deals faster and more effectively.

Pros of Using Klenty:

• Customer Support: Quick and Helpful

The customer support team made it easy to understand the system and how to integrate it with existing CRM. Based on reviews, they seem to be proactive; instead of just solving problems, they proactively coach you on how to best use the tool.

• Integration: LinkedIn

Their ability to connect to CRM and LinkedIn helps you connect with prospective leads via multiple touchpoints.

• Ease of Use: Automatic 

It just happens all so automatically, without the need for constant monitoring. In Klenty, you can create automated multichannel sequences combining emails, calls, and LinkedIn messages.

• Data Quality: Intent-Based

With their intent-based personalization and other filters, you can find ideal prospects, along with their updated contact details, such as work emails and phone numbers.

Cons of Using Klenty:

• Customer Support: Message Only, No Calls

There are two sides to every coin. Users have mentioned waiting for an entire day before the customer support team from Klenty reaches out. They assist via message only, so users who prefer calls are out of luck.

For important deals and urgent problems, this poses a huge problem.

Apollo.io vs Klenty?

Apollo.io is great for finding and managing leads with their huge database, while Klenty helps sales teams connect better through smart outreach tools like Call IQ.

Key takeaways

What is Apollo.io, and why might I look for an alternative?

Apollo.io is a sales intelligence platform with features like lead generation, advanced search filters, and email sequencing. However, users may seek alternatives due to concerns with data quality, steep learning curves for advanced features, or limitations in customer support.

Who are the top competitors and alternatives to Apollo.io?

• Sapiengraph: Strong lead database and advanced search features.
• Lusha: User-friendly interface and verified B2B contact data.
• RocketReach: Lookalike prospecting and direct contact details.
• Snov.io: Email prospecting with powerful outreach tools.
• Saleshandy: Ideal for cold email automation with personalization.

How does Apollo.io’s pricing compare to its competitors?

Apollo.io’s pricing ranges from $0 to $149 per user/month, making it affordable for SMBs. Competitors like Sapiengraph, Saleshandy, and Lusha offer comparable pricing, while ZoomInfo and Cognism tend to target enterprise-level clients.

Are there any free alternatives to Apollo.io?

Yes, Lusha and Saleshandy offer a free membership with limited features. It is more common for platforms to offer a free trial instead, like Sapiengraph, Snov.io, and RocketReach.

Which Apollo.io competitor has the best lead database?

• Sapiengraph: Access to over 500 million contacts with 44+ search filters.
• RocketReach: Over 700 million personal and professional profiles.

Which Apollo.io alternatives provide the best sales engagement features?

• Snov.io and Klenty: Strong email sequencing and multichannel outreach tools.
• Saleshandy: Advanced personalization and email automation capabilities.

Do Apollo.io competitors offer better integrations?

Most alternatives like Lusha and RocketReach, integrate seamlessly with CRMs such as Salesforce, HubSpot, and Pipedrive. Sapiengraph offers a unique integration with Google Sheets, by providing data enrichment capabilities through spreadsheet formulas.

Which Apollo.io competitors are the most user-friendly?

• Lusha: Known for its intuitive interface and quick navigation.
• Saleshandy: Simplifies email sequencing setup for beginners.
• Sapiengraph: Powerful tools with a learning curve but excellent support resources.

Which Apollo.io competitor has the best personalization tools?

• Lemlist: Advanced email personalization and multichannel campaign options.
• Saleshandy: Merge tags, Spintax, and Variable Tags for tailored outreach.

How do Apollo.io competitors handle job change tracking?

Tools like Sapiengraph and Lusha offer job change monitors to help sales teams pitch prospects who have moved to new companies, creating fresh opportunities.

What should I consider when selecting Apollo.io alternatives?

• Data quality and accuracy for reliable outreach.
• Pricing based on team size and usage needs.
• Integrations with existing CRM and sales tools.
• Customer support responsiveness for troubleshooting.
• Advanced features like intent data, job change monitoring, and personalization.

Which Apollo.io competitor provides the best ROI for small businesses?

Platforms like Sapiengraph, Snov.io, and Hunter.io are affordable for their feature sets, ideal for SMBs looking for value.