7 Best ZoomInfo Alternatives 2025 (Review + Comparison)

While some features of ZoomInfo may be great on paper, are they suitable for your company in particular?  When searching for the right Zoominfo alternative, you’ll need to think about more than just B2B emailing lists and data. 

This list will review each Zoominfo competitor to help you make the most informed choice!

For the sake of transparency, I know I work for Sapiengraph but the last thing you want to do is spend more time searching instead of getting your work done. I have researched and compiled the best resources so you don’t have to.

Is there anything better than ZoomInfo?

Sure is. I know it’s hard not to think of ZoomInfo when it comes to B2B email list providers. It is a convenient option for large companies to gather huge quantities of data. 

But there are some downsides you might not have noticed, especially when it comes to data quality and accuracy, which are super important for anything data-related.

While ZoomInfo has a large database capacity, some users have expressed concerns about its outdated and inaccurate data issues while paying a high price.

My criteria for finding the best ZoomInfo alternatives and competitors

To bring you the best alternatives for ZoomInfo, I have put myself in the shoes of a potential customer and sifted through reviews and customers’ testimonies.

As a customer, two of my biggest concerns were about data quality and pricing. I want the data to be accurate and frequently updated for a price that meets my budget. Then, I’ll look at added features and whether the software is easy to use.

So, in descending priority, my criteria looks like this.

1. Data quality
2. Pricing
3. Added features
4. Easy to use

Sapiengraph

Sapiengraph has a set of growth tools that only requires 5 minutes to find the data you need. They’re the Prospector and Data Enrichment Spreadsheets. There’s also a Job Change Tracker.

Data Quality + Accuracy

Let’s talk about the most important thing first: data quality and accuracy. Sapiengraph returns data with different levels of freshness, depending on the tool you're using. 

Data freshness for Data Enrichment Spreadsheets

Our Data Enrichment Spreadsheets feature uses custom Google Sheets formulas to extract data from leads, right into– you guessed it– Google Sheets.

Fresh data is only returned for applicable formulas if you've enabled the Fresh Profile Scraping add-on in your Sapiengraph account.

We consider fresh data to be any profile scraped within the last 29 days. With the add-on, we guarantee data freshness within that timeframe.

If you don’t enable the add-on, there’s no freshness guarantee. Data will be pulled from our Proxycurl LinkDB database instead, so the results will depend on the most recent cached version. 

Our Proxycurl LinkDB database is sourced from publicly available data from LinkedIn, Crunchbase, and more.*

Data freshness for Prospector

As for our Prospector tool, the data will also come from the most recent cached snapshot. We can’t guarantee the freshest data just yet, since the Prospector is still in beta at the time of writing.

According to SalesIntel, ZoomInfo’s database is a mix of data from several acquired providers, with RainKing and DiscoverOrg being the biggest contributors. 

Although ZoomInfo claims to have the largest B2B database with over 220M business profiles and 150M emails, most data providers have a lot of overlap in their information, and merging databases often leads to redundancies. 

So, if ZoomInfo picks up DiscoverOrg’s 5 million contacts, it doesn’t automatically mean they’ve added 5 million unique entries.

The frequency at which ZoomInfo updates its data is proprietary and not publicly disclosed in detail. Some sources claim updates occur daily, others suggest monthly, and some indicate that updates may not happen for months. As a result, it's unclear which information is accurate.

Data freshness for Job Change Tracker

As for our Job Change Tracker, we track any changes every 30 days.

Pricing

Here’s how much Sapiengraph will cost you monthly and yearly depending on the plan.

According to multiple sources, here’s how much ZoomInfo will cost you monthly and annually depending on the plan.

Let’s compare how much money you’ll save annually with Sapiengraph.

Pro ($3588/year) - Professional ($14,995/year) = $11,407/year
Pro+ ($10,788/year) - Advance ($24,995/year) = $14,207/year
Business ($22,788/year) - Elite ($39,995/year) = $17,207/year

Even with the most expensive Sapiengraph plan, you can save $17,207 annually compared to ZoomInfo. 

Sapiengraph offers a free trial with 100 credits to help you test our service. With 100 credits, you can unlock up to 3 profiles (30 credits per profile), and use our formulas for data enrichment in Google Sheets.

Features

Prospector

Our Prospector has three categories: People, Companies, and Customers.

Our People Prospector allows you to search for specific people in your target segment, along with their personal email addresses, phone numbers, and LinkedIn, Facebook, and Twitter profiles.

There are 40+ personal and employment filters to specify the type of prospects you want.

For example, let’s find the emails of marketing managers of software development companies in Los Angeles for cold outreach.

Just like the People Prospector, our Companies Prospector allows you to search for specific companies. There are 14 filters such as industry, revenue, and employee count for you to specify properly the type of companies you want.

For example, let’s find the company emails of medical equipment manufacturing companies in Texas, USA with a minimum employee count of 10.

Lastly, our Customers Prospector allows you to find a company’s probable customers. Do note that we only search for B2B customers, not B2C.

This is most useful for finding who your competitor business's customers are.

For example, let’s search for the emails of Accenture's probable customers.

Sapiengraph operates on a credit-based system, and the best part is that searching is entirely free!

You only use credits when you decide to unlock a specific profile (30 credits per profile). Whether you’re looking for one profile or thousands, you’re in full control of what you unlock. 

To export your search, simply click the Export button on the top right.

Data Enrichment Spreadsheets

If you would like to enrich your prospects' data directly in your Google Sheet, we’re able to help you with that too. All you need is their LinkedIn URL.

Not just that, you can also enrich companies’ data.

Let’s say you have an email list and would like to find the LinkedIn profiles for each of them. You can do that too with our reverse email lookup formula.

We've got a more detailed guide on how to scrape LinkedIn data into your Google Sheets spreadsheet here.

Job Change Monitor

As the name suggests, this feature isn’t for finding emails or enriching data. Sapiengraph's Job Change Monitor great for tracking your current customers' or prospects’ job changes, so you can reach out at the right time.

Here’s how it works: We’ll monitor their LinkedIn profile for any updates or changes in their job details.

After you have signed up for an account and enabled the Chrome extension, you'll notice a green 'Monitor Job Change' button on every LinkedIn profile you visit.

You can also see the button on search results.

When you begin monitoring a profile, you’ll receive an email notification like this whenever there’s a job update.

Also, every profile you monitor will show up in the Job Change Monitor List on your Sapiengraph dashboard.

Tracking a profile cost 20 credits. For plans billed monthly, credits will be deducted each month for every tracked profile.

For plans billed annually, credits will be deducted upfront for the entire year per tracked profile.

Ease of Use

The Prospector and Job Change Tracker are incredibly easy to use, with just a few button clicks to get things done.

The Google Sheets formulas might take a little time to learn but they’re designed to be straightforward and non-tech friendly. You’re probably already familiar with Google Sheets so I trust it won’t be a problem.

With all that said, Sapiengraph is suitable especially for individual sales reps, marketers, and recruiters who want to focus on the important parts of the business like making sales and finding the right prospects quickly.

1. Lusha vs ZoomInfo

Lusha helps you enhance and verify business profiles right from LinkedIn with its handy extension. It also provides B2B data solutions for enterprise sales, marketing, and recruiting teams through its prospecting platform, web extension, and API.

Key features:

• Import and export of data
• Email and phone lookup
• Bulk enrichment of datasets
• CRM integrations (e.g., HubSpot, Salesforce, Pipedrive)
• Access to API

Pros:

• User-friendly with an intuitive interface
• Seamless integration with leading CRM platforms

Cons:

• Restricted features in the free plan
• Perceived as costly for larger teams by some users

Pricing:

• Free Plan: $0/month
• Pro Plan: $49/month, $444/year
• Premium Plan: $99/month, $1188/year
• Scale Plan: Custom pricing

2. Apollo.io vs ZoomInfo

Apollo.io boasts an extensive database of approximately 30 million companies and 250 million email addresses. It's an excellent choice for midsize businesses looking to manage their entire end-to-end pipeline. 

However, some users have reported occasional data accuracy issues, with claims of outdated information.

Key features:

• Comprehensive contact database
• Streamlined sales automation
• Automated email sequencing
• Integration with CRM systems

Pros:

• Vast contact database
• Intuitive and easy-to-use interface
• Budget-friendly pricing for small teams

Cons:

• Free plan offers limited features
• Occasional inconsistencies in data accuracy

Pricing (per user)

• Free Trial
• Basic: $59/month, $588/year
• Professional: $99/month, $948/year
• Organization: $149/month, $1428/year

3. Cognism vs ZoomInfo

Cognism uses AI in its sales tech and prospector tools to deliver near real-time data and results, usually just a couple of weeks behind. This makes it an excellent choice for sales teams that need to keep a close eye on their metrics. 

However, its robust features might feel like overkill for smaller businesses, with many tools potentially going unused and adding unnecessary complexity. 

Plus, the custom pricing based on company size can make it tricky to estimate costs upfront.

Key features:

• Real-time email verification capabilities
• Sales trigger notifications
• CRM integration

Pros:

• Live data updates
• Great customer support
• Robust features

Cons:

• High cost for smaller teams
• Robust features so certain tools may get unused, especially for a small team

Pricing

• Cognism’s pricing is customized to fit your specific needs and workflow, depending on the type of license and the requirements of your sales team.

4. UpLead vs ZoomInfo

UpLead is ideal for smaller businesses and freelancers. However, it primarily focuses on North American contacts, so data for regions outside of North America may sometimes be outdated or inaccurate.

Key features:

• Bulk contact lookup
• Data enrichment (including geographic, demographic, and technographic details)
• Direct dial and mobile phone numbers
• Technographics (tracking technologies/software used by prospects)
• Integrations with Salesforce, HubSpot, Pipedrive, and others
• API access

Pros:

• Advanced lead filtering
• Outstanding customer support

Cons:

• Limited database coverage beyond North America

Pricing

• Essentials: $99/month, $888/year
• Plus: $199/month, $1788/year
• Professional: Custom

5. LeadIQ vs ZoomInfo

LeadIQ uses LinkedIn and AngelList to quickly find verified prospects for your company, with validation from both businesses and employers. 

Their browser extension makes it easy to find candidates and works across various platforms, like Google Chrome and Mozilla Firefox. 

However, some users have reported issues with the plug-in, citing bugs that prevent it from working on certain websites, such as LinkedIn.

Key features:

• Contact capture from LinkedIn
• Email and phone number lookup
• CRM integration
• Lead scoring capabilities

Pros:

• LinkedIn integration
• User-friendly interface

Cons:

• Free plan offers limited features
• Can become costly for larger teams

Pricing (per user)

• Free
• Essential: $45/month, $432/year
• Pro: $89/month, $948/year
• Enterprise: Custom

6. RocketReach vs ZoomInfo

RocketReach is easy to use and reasonably priced, with a Chrome extension that simplifies outreach. While it boasts a massive database of 700 million contacts, information on smaller businesses and niche markets may be limited, whereas data on larger companies is more comprehensive.

Key features:

• Advanced search tools
• CRM integration (Salesforce, Hubspot)
• Bulk lookup feature

Pros:

• Zero in on prospects by job title, industry, location, and more
• Perfect for updating or enriching huge lists in one go.

Cons:

• Outdated and unreliable data. 700 million contacts but bigger doesn’t always mean better
• Insufficient free trial
• Opaque contracts and refund policies

Pricing
Individual

• Essentials: $468/year
• Pro: $1118/year
• Ultimate: $2988/year

Team (per user)

• Team Pro: $996/year
• Team Ultimate: $2480/year
• For Larger or Custom, contact them

Which ZoomInfo competitor is for you?

Hopefully, this article gave you a more informed view of what to expect when looking for ZoomInfo alternatives that are suitable for your business. 

Choosing the right sales intelligence tool can be nerve-wracking, so making an educated decision is important to making your business flourish!